Which of the following factors is least important when assessing contractor selection?

When assessing contractor selection, the factor that is least important among the options presented is popularity among competing contractors. The primary focus in contractor selection should be on tangible criteria that directly influence project outcomes and the contractor's ability to fulfill the contract requirements.

Past performance is critical as it reveals how well a contractor has completed previous projects, offering insights into their reliability, quality of work, and adherence to timelines. Similarly, experience is essential, as it indicates the contractor's familiarity with the specific type of work being contracted and their capacity to handle challenges that may arise during the project. Financial stability is also key, as a contractor that is financially robust is less likely to encounter disruptions that could jeopardize project completion.

Popularity among competing contractors, while it might imply a level of recognition, does not provide solid evidence of a contractor's actual capabilities or performance track record. It is more subjective and can be influenced by factors that have little to no correlation with the contractor's ability to deliver on specific project requirements. This makes it a less reliable measure compared to the other factors.